Despite its big OpenAI push, Microsoft’s Bing search market share decreases year-over-year

Microsoft has poured billions into Bing Chat to make its Bing search engine more popular. Has it worked? Not so much, according to Windows Central:

According to search volume tracker Stat Counter, Bing’s market share actually decreased half a percent year-over-year in the United States, from 7.4% to 6.9%, Google’s share increased to 88% up from 86.7% last year, taking a little bit of search volume from virtually every other noticeable player. Microsoft Edge stole 1% of Google’s Chrome web browser share, however, although it’s still a drop in the ocean at just under 5.5% market share. So it’s not all bad news, right?! 

It takes a lot of work to disrupt a monopoly like Google. Microsoft has the money, the ambition and the tool. We’ll learn whether they have the patience.

Read the article here.

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