KPMG Study: Consumers Optimistic About Benefits of Generative AI As Technology Becomes More Pervasive

Do consumers trust generative AI? According to Big Four consultancy KPMG, the answer is yes:

As consumers increasingly use generative AI (GenAI) in their personal and professional lives, they are optimistic about its potential positive impact on society and believe that the benefits of the technology outweigh the risks they see, according to a new KPMG survey. Consumers also see businesses playing a vital role in ensuring the responsible and ethical use of the technology.

Lots of interesting survey data in this report. Read it here.

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