Alan Turing is the father of modern computing – and of artificial intelligence. So sure, why not recreate him virtually, as your ‘chief AI officer’? The Register has some feels:

The point Genius Group is so wantonly missing is that Turing was a real person whose life meant something, both in terms of the history of computing and mathematics, but also in society.

In 2009, then-UK prime minister Gordon Brown issued an unequivocal apology to Turing on behalf of the government. Shortly before he took his own life in 1954, Turing was sentenced to chemical castration for being gay, which was illegal at the time.

So many reasons Turing is an icon – and shouldn’t be abused by marketers.

Read their well-aimed comments here.