A new tool from a startup led by a former Adobe CTO, looks set to transform marketing with AI. From Axios:

Automating entire marketing campaigns — from crafting a message to targeting an audience — is the latest feat promised by generative AI, as a startup called Typeface launches a new all-in-one service shared first with Axios.

Why it matters: Marketing has emerged as one of the key early business uses for generative AI, alongside coding and customer support.

Driving the news: Typeface, led by former Adobe chief technology officer Abhay Parasnis, plans to announce Typeface Arc tomorrow.

The software-as-a-service tool is capable of using a company’s existing data, images, brand style and analytics to build marketing campaigns for new and existing products, including email outreach, blogs and social media posts.

Arc can monitor how its campaigns are performing, offering up suggestions on which messages are landing with which audiences and suggesting tweaks that could be more effective.

This has been coming for some time – and now it’s here. Will we see massive unemployment among marketers? Will they be the first jobs to fall to AI?

Read the report here.